The competition for audience engagement is no longer limited to our online and social browsing habits but increasingly fought on digital and mobile apps. Gamification tactics can help you improve user experience and engagement for any product or service. Here is a handy cheat-sheet to get you started.
Read MoreTransport for London (TfL) are not only custodians of one of the world’s most recognisable and iconic brands, but they also provide products and services that are relied upon by millions of people, every day of the year, to live their lives. Co-Founder & Managing Director, Jessica Mullen, led this BreakFast Session with Hanna Kops, Head of Experience at TfL, covering heritage bran insights and experiences in the creative process, building high-performing, collaborative teams, and designing and delivering customer-centric products.
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