The competition for audience engagement is no longer limited to our online and social browsing habits but increasingly fought on digital and mobile apps. Gamification tactics can help you improve user experience and engagement for any product or service. Here is a handy cheat-sheet to get you started.
Read MoreOur MD & Founder, Jessica Mullen has been chatting to senior leaders across industries and shares five tips to help you navigate uncertain times, such as focusing on effectiveness, reviewing your roadmap, and auditing your team’s stress levels.
Read MoreOur Strategy Lead, Gareth, shares his best tips, tools and templates to help you write a robust creative brief that will set your project up for success.
Read MoreJessica explains why certainty increases happiness using the AREA model and suggests some ways in which we can design for it.
Read MoreThere's a thin line between being inspired by something, and simply copying it. So how can you stay on the right side of that line? Co-Founder & Strategy Director, Nathan Fullwood, looks at the role of reviewing references during a sprint session and how it can birth useful analogies or vital component parts of a (hopefully), unique creative solution.
Read MoreA solid, inspiring and shared understanding of your company's brand - its purpose, its values and how it should be expressed - is essential if you want to think ahead, act consistently and empower your teams.
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