We consult. We create.
 
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Creating a Better Future

Hymans Robertson 'Better Futures' Campaign Strategy, Design and Production

 
 
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“Can we make people care about a problem that’s 20 years away?”

Core campaign approach developed onsite and tested in five days, followed by oversight of video & digital production.

A creative, engaging online campaign drove high numbers of sign-ups to the clients' industry event.

Brand & Marketing Strategy  |  Product Innovation & Design  |  Team Enablement

 
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Can we make people care about their financial futures?

Pensions advisors Hymans Robertson had a new brand developed, but no launch campaign. They needed to make it clear what they care about - practical advice and a sage advisors on what could happen in the future. And how to prepare for that future.

 
 
 

Gaining insight

Everyone in their industry knows that the current indecision and inaction around pensions and long-term saving is unsustainable.

But the topic is complex and seems too far away to change. The challenge is more likely to affect the children of this audience.

 
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Who's going to listen?

Hymans sell insight. So of course, like everyone else, they want to share what they know.

But when everyone is putting out videos of people in suits talking to the camera, who's going to listen?

 
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The approach

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Hard topics, difficult to explain

How will automation, living longer and parental care affect pensions? Really interesting areas, but not the easiest economic topics to explain.

 
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Could you explain to a child?

If they could do that, then we could make Hymans Robertson appear human, approachable, and expert.

And get the attention of the industry.

 
 
 
 
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The stars of the show

Unscripted, natural and hilarious. We sat these stars of tomorrow down, and simply asked them questions that we would normally ask adults to handle..

Their answers say it all. Really.

 
 
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The solution

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The product

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Growing up together

“We love you guys!”

— Julie Hammerton, Joint Marketing Manager

We love working with you guys. It's a very different working approach, but one that feels refreshing and very natural to us. Our team learn so much from working alongside that I consider you part of our training, not just a marketing partner".

 
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We work with teams to help turn ideas into reality, quickly, creatively and collaboratively.

If you’re ready to take the next step, get in touch.

 
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