Does loyalty pay?

We’re currently working with The Macallan. We can’t say much about the brief, but we’re helping them to explore and elevate their consumer relationships. It’s a really interesting programme of work and it got us thinking about loyalty programmes. What are they for? How do they work? How are they changing?

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Neil Major
Working fast & prototyping talking hamsters

At CreateFuture, we pride ourselves on working fast. For us, quick doesn't mean dirty. It means finding and tackling the hardest part of the problem first, so that you can learn, de-risk, and move forward with confidence.

I found a great example of this in a surprising place, and it involves a talking hamster. 

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Nathan Fulwood