The Google Ventures Sprint process is a great tool for solving complex problems using design thinking in 5 days. But does it work for coming up with creative ideas? The short answer is: yes!Read More
How organisations are working with agencies has changed dramatically. It’s one of the reasons we started CreateFuture - to better meet the needs of senior marketers because we felt that agencies or consultancies weren’t.Read More
At CreateFuture, we pride ourselves on working fast. For us, quick doesn't mean dirty. It means finding and tackling the hardest part of the problem first, so that you can learn, de-risk, and move forward with confidence.
I found a great example of this in a surprising place, and it involves a talking hamster.Read More
I’m sure many of you have read Forrester’s recent report titled ‘Agency Holding Companies need a brave new business model’.
Lots of interesting points, not just the WPPs and Publicis of the world…Read More
A solid, inspiring and shared understanding of your company's brand - its purpose, its values and how it should be expressed - is essential if you want to think ahead, act consistently and empower your teams.Read More
We are looking for an experienced designer to be part of our team… could it be you?Read More
Fun doesn’t just happen. You can’t force or expect someone to have fun. But can you create the right conditions for it?Read More
A tidy little summary of what I think is worth sharing from the past month. Curated using the time-tested content ratio of 4.1.1*
*not the R&B track by Mary J. BligeRead More
It’s hard to believe in just a few years, TedxGlasgow has gone from a small fringe event of just 100 or so to over 2000 to filling out the SECC. But events like this have grown up with the increasing number of people and industries that reflect the values of the conference – forward thinking, agile and not afraid to look at a problem from a different angle.Read More