This is Hardcore: Predictions for 2020 and beyond

We’re coming to the end of the 10s. It’s been quite the decade. I’m sure we’ll be seeing towards the end of the year, many pages, screeds, opinions and general analysis of what happened and predictions of what will come next. So I thought I’d get in early and give a few thoughts of what I think might be the main themes of the next few years.

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Neil Major
Are biases influencing you?

Let me give you an insight into my life. 

It’s Friday night, I’m watching Queer Eye on Netflix, glass of wine in hand. I get an urge to open up the ASOS app, convinced that I need a new pair of white Nikes. I find a pair I like and read the reviews - all five stars. I’m sold and into the basket they go. 

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Jessica Mullen
This is Hardcore: Is advertising facing an existential threat?

This is Hardcore is a new series that takes a deep dive into growing trends. Each month we'll explore a little more of what’s behind the headlines and see what’s really going on. In our first episode Neil is discussing the current threats facing the advertising industry. Find out what he has to say in the video and then read on to find out more.

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Neil Major
Does loyalty pay?

We’re currently working with The Macallan. We can’t say much about the brief, but we’re helping them to explore and elevate their consumer relationships. It’s a really interesting programme of work and it got us thinking about loyalty programmes. What are they for? How do they work? How are they changing?

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Neil Major