Better Futures Aren't down to chance
Client: Hymans Robertson
Hymans Robertson provide independent pensions, investments, benefits and risk consulting services, as well as data and technology solutions, to employers, trustees and financial services institutions. Better Futures is their new brand campaign, it illustrates their belief that everyone has the right to a better future, and through this campaign they want to help customers make sure that theirs is not left to chance.
Our challenge was to raise awareness of Hymans Robertson’s ‘Better Futures’ brand campaign, drive sign-up to their campaign event, and help position the brand as a forward thinking industry leader.
We undertook a collaborative approach utilising the Google Ventures sprint process and working with the client to develop and iterate a number of separate creative solutions to our challenge. Once the sprint group had defined the route they wished to develop, we worked with our production partner Brave Spark to further develop these ideas and bring them to life.
An honest, engaging and smile raising series of videos in which we asked children for their thoughts on some of the big questions raised in the development of the campaign. Hymans Robertson's experts then delivered the campaign's key messages supported by facts and figures aimed at driving the audience to join the discussion and sign up for the campaign event.